SEO Optimized Web Design
So, you are possibly in the market for a new website. Let me ask you a question: What do you want your website to do for you?
The answers we typically hear are —“so the customer can check us out online”, or “it is our online brochure”, or “to show what we can do”.
The answers can vary, but what the answer should be is: “so prospective customers can find us in search”, “to get prospective customers to call us”, or “to get folks to come to our business/store/restaurant/, etc.”, Alternatively, “to make the sale”.
To sum it up – You want prospective customers to find you in search (page one) and take an action while visiting your website… call, make a purchase, schedule an appointment or get your location — so they can come by.
If you are an attorney, you know you are the best attorney in your city, but a prospective client may not know if (1) your website does not look professional and modern, (2) your website is not mobile-friendly (Google tells us that over ½ of all search is now done on a mobile device – usually a smartphone), (3) your website does not relay the right message to engage their interest, and (4) your website does not the rank in the search engines… you are not going to get the call.
“Most of my new business comes from referrals.” Great that may be true, but I submit that if the first (3) items in the paragraph above are not in place, you will lose a significant percentage of your referrals.
[Here is why – all referrals are not created equal. Some are very strong, some are weak, and the rest fall in between. Also, most referrals don’t come with phone numbers. So, how do people find your phone number… they Google you.
They are now on your website, and if the elements we discussed above are not there, you will lose a significant percentage of those referrals. However, if your website is planned and designed properly then you are in a much better position to convert those weaker referrals into new customers/clients/patients (you are already getting the strong ones).]
Regarding (4) – if your site does not rank on page one of the SERPs you are missing out on hundreds if not thousands of searches each month that will never see your website.
That is the same no matter your business: Accountant, air conditioning, roofing, plumber, bakery, or restaurant.
Today in the 21st century, the job of crafting and maintaining an online presence is massively important. The days of ‘throw up a website and people will find it’ are gone forever. In search, if no one finds your website – what good is it? Moreover, the harsh truth is – if your business is not on page 1 of the search results, you are invisible to people searching for your product or service.
You may share the same challenge that most of our clients face – they are attorneys, air conditioning contractors, plumbers, doctors and restaurateurs – they are not web design and online marketing experts.
And that is OK, because we are… and we are quite expert (if we do say so ourselves). That is what we are here for: to help you with a new website and to create and maintain an online presence that will bring you a steady flow of new customers/clients/patients.
There is a lot more to a good website than choosing a domain and hosting company. It is much more than which search terms (keywords) to focus on (though these are important).
Our work certainly includes these factors and many more, and there are many subtleties that need to be applied and only an expert in SEO, web design, and online marketing can provide this expertise.
Example: you may have seen a site that you like. It had multiple images that slide across the page highlighting various parts of their business. In many cases, features like that are really ‘cool’, but they were introduced by a web designer that just gets ‘bored’ with a basic website.
However, what you don’t know is that these images can cause your site to load slowly, and many people will refuse to wait and click away – another potential customer lost. Also, studies of online behavior have concluded that ‘image sliders’ can hurt conversion. People get distracted by the cool images and ultimately go elsewhere to meet their product or service needs.
That is why you are reading this today — you probably realize that there is a lot more that goes into a great website and online presence than meets the eye.
We understand the balance of ingredients that go into a great website that will be both visually appealing and informative moving your visitors to take the action you want them to take… call you, walk in your door or make a purchase.
As an SEO Agency we are tasked with helping you create a website that:
1) You like
2) Your customers can find (rank on page one)
3) Provides the information your prospective customers need before taking a desired action
4) Shows why you are the best choice to provide the service or product they need
5) Inspires the prospective customer to take the desired action: call, stop by or purchase.
In conclusion… we are the experts in web design and search engine marketing. Put us to work and we will help you present yourself in the best possible light so customers that are looking for you and your services will find you and take the action you desire.
Call us today.